Friday, July 01, 2005

The Real Meaning of Innovation:

Since few days, I was busy on collecting articles, books and research papers to write my report paper. While in the mean time, I found one interesting book "How Manufacturing will work in the Year 2020" written by Moody & Morly. The authors have tried to include so many interested topic like "The real meaning of innovation".
This century has witnessed that manufacturing system in a way that was never imagined, even a few decades ago. Our civilization has migrated from a purely industrial society to global business age in which the movement of bits is as important to the economy as the manufacturing of goods.
In last few decades, manufacturing used to known as just a simple business. A plant’s operating goals were clear: Maximize profits by running a single product for as long as possible and then change over lines and run the next product for as long as possible. A famous phrase was pointed by Henry Ford that in customers’ point of view, they could have any product, in any colour …... as long as they wanted the product that was in stock and the colour they preferred was black.
Innovation which does not evoke images of doing what we have always done just a little bit better. Innovation suggests new peaks of performance, surges of wealth and growth, the creation of new markets, and creation of even more wealth and resources. The challenge for innovation leaders, who may not exactly predict the precise mechanisms to take them to the next level, is to understanding physics, computer sciences, human behaviour, and trading. Innovation leaders live with time at their back, a lingering competitive presence whose pressure magnifies the weight of everyday market and financial concerns.
Leaders of small and medium size business must struggle with resource allocation that fosters innovation; leaders in the few large innovative business, such as Motorola, must clear away the brush and attack the organisational encumbrances-fiefdoms and denial-that dishonour the energy and sprit of Galvin family founders.

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